I recently posted a picture of two guys standing in the street holding an advertising banner while traffic was stopped at a red light. Yesterday I returned to the condo after spending the weekend at Alejandro's house. When I got off the Metrobus, there on Insurgentes Avenue were two fellows taking the gimmick to another level. Not only were they dressed in silly outfits, but they were on stilts!
I'm not sure how effective this is as an advertising campaign. I was too buy watching them walk out onto the street on stilts to even notice what was written on the banner. It wasn't until I uploaded and enlarged the photo that I saw that it was an advertisement for a Chevy dealership.