The reason for the boom in tourism is that Cholula has the world's largest pyramid in terms of volume. it is covered with dirt and vegetation, and looks like a large hill rising abruptly from the edge of town. A Spanish colonial church sits atop the pyramid. The town has been declared a "Pueblo Mágico" and a UNESCO World Heritage Site.
However, Alejandro and I had not come to Cholula to climb the pyramid. That is something I have done numerous times. In fact when I was a student here, I would sometimes go up to the top with my books, and do my homework reading there. We came to Cholula to visit a new museum which opened just last year. The Regional Museum of Cholula is located at the base of the pyramid.
It is located in an old building that I remember very well from my days as a student there. It had a large sign on it saying "Sanitorio" (Sanitarium). I did not realize at that the time that it was a psychiatric hospital built in 1910 in the final days before the Mexican Revolution.
Surrounding the courtyard of the former hospital are eight rooms devoted to the geography, history and arts of the region.
The pyramid looms over the museum.
The first room deals with the geography of the area... especially the snow-covered volcanos Popocatépetl and Iztaccíhuatl which dominate the landscape.
An oil painting of the two volcanos
An old photograph taken from the top of the pyramid with the peak of "Popo" in the background.
Several rooms deal with Cholula's pre-Hispanic history. The town may very well be the oldest continuously inhabited community in the Americas. The area has been occupied for at least three thousand years. At its peak, when it was a part of the Aztec empire, Cholula was a sacred city that whose temples attracted pilgrims. It was also a major commercial center that was famous for its polychrome pottery.
After the Spanish conquest Cholula declined in importance, although it was still noteworthy for the number of churches. (The Spanish had a penchant for building a church over every site once occupied by a pagan temple.) Several rooms contain religious art from the colonial period.
The museum is beautifully laid out... but let's face it, you can only see so many pieces of old pottery or religious carvings before museum fatigue sets in. However, the museum's last two rooms really perked up my interest level. The special exhibition hall contains a collection of "alebrijes", the colorful, fantastic animal sculptures that have become one of Mexico's most famous forms of popular art. This collection is on loan from the Mexican Museum in San Francisco, California.
There are examples of the large, cardboard "alebrijes" which come from Mexico City.
And there were also the smaller, intricately painted, wooden "alebrijes" that come from several villages in the state of Oaxaca. There were some carvings from the workshop of Jacobo and María Angeles. Some years ago I purchased a rather expensive "alebrije" from their workshop. It's nice to know that I have a "museum quality" piece of Mexican art.
The final room of the museum was devoted to the various handicrafts from all over the state of Puebla, the state in which Cholula is located.
Puebla is famous for its glazed "Talavera" pottery.
Wooden carrousel horses
A clay "Tree of Life" candelabra
Onyx candlesticks
A carved wooden jaguar mask
Whimsical Day of the Dead figures
The museum is a fine addition to this town which has changed so much over the years.
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