In the past, the advertising slogan for the Mexico City tourism department was "The City That Has Everything". Now there is a new ad campaign, and the slogan is "Ciudad de México, Corazón Grande" ("Mexico City, Big Heart").
I have seen a couple of the new posters. This one is in a nearby subway station.
The photo shows a taco vendor standing next to the "trompo", the rotisserie on which the meat for "tacos al pastor" (the city's best known variety of taco) is cooked.
The caption says...
"The flavor is big"
"The gastronomical offerings of our city are unique in the world."
I certainly agree with that!
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